5 Industries that Need More Mobile Apps

Over 120 million Americans now have smartphones.  That’s over 40% of the US population.  And almost every one of them is aware that email, Facebook and Gumulon (and the other fun games of the moment) are what they can do. But when you consider that today’s smartphones have more compute power than all of NASA used to send astronauts to the moon, and  capabilities that can sense: location, proximity, acceleration, compass heading, plus two high-resolution cameras, it’s time to start thinking of these devices in new ways that can benefit a wide range of industries. Here are 5 industries we think stand to benefit from these amazing devices, and applications they might employ.

Home Furnishings

Augmented reality is a fancy way of saying that you display a computer generated image over live video from the camera.  When shopping for home furniture, whether at Ikea, Crate and Barrel or wondering how that Eames Lounger will look in your living room, a mobile app can show you what your furniture will look like in your home or office. The amazing 3d graphics of Hollywood movies are now available in handheld form-just imagine seeing how new carpet, flooring, cabinets, appliances, or art will look in this spot—no over there a bit to the left.  Think this is just something of the future?  Check out these augmented reality apps and see for yourself.


You already use your mobile phone with OpenTable, Yelp, Urban Spoon, or maybe just Google Maps, but there’s more to come from the mobile world that will transform not just the restaurant discovery experience, but dining itself, not to mention restaurant ownership and operations.
Soon you will review nearby listings, and be greeted by a local restaurant’s maitre d’.  The special tonight is a fresh seared Ahi, and the chef has a table near the window, which we think you’d enjoy.  Come on down and we’ll send you a free glass of wine and an appetizer.  Oh and by the way, those peanut allergies will not be a problem with any of the items we recommend for you.
A restaurant owner will soon be able to take a snapshot of their menu, and OCR software will instantly update their mobile site, so users walking by can know exactly what’s hot (literally) at this spot.


From electronic health records (EHR) to checking for drug interactions, to refilling prescriptions, both doctors and patients already tote mobile apps in their arsenal, but prepare for future shock when remote diagnosis, doctor-patient video chat, social network support groups, and even health equipment monitoring connects to smart phones and tablets. This is all made possible by recent software technology advances for HIPAA-compliance to protect patient privacy, and digital communication standards such as Health Level 7 (HL7) that allow a wide range of medical devices to talk with each other and external devices.

Industrial Control Systems

Industrial Process Control is a set of devices and software tools that allow factory managers to monitor and control the operation of manufacturin or industrial production equipment.  A new generation of wireless sensor technology, called Zigbee, allows industries to create mesh networks of sensors, so the next time that pressure gauge is reading a bit too high, or a silo level is a bit too low, you’re notified, instantly in your pocket or on your tablet.

Customer Support

Making that phone call to customer support is about as fun as making an appointment for a root canal.  Yet, what if the phone call wasn’t a call at all?  Mobile technologies are being deployed by businesses to make customer support communication fast, but the next step is all about eliminating customer support in favor of customer service. Right now, just sending an @reply on Twitter and many top brands will respond very rapidly (with no hold music).  And when companies think of their customers more like the way they think of partners, your connection to the folks who make, manage and distribute consumer products changes your whole product usage experience.   Image credit: http://www.techspins.com/retina-vs-super-amoled